Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market! "The Switch Effect" is one of the most useful entrepreneur business books to come out in decades. It is the definitive modern-day guide for anyone that wants to start their own business and live the American Dream.

"The Switch Effect" offers a revolutionary approach in revealing the nuances of how to take a dream and turn it into reality. It is unique because it offers a captivating, yet authentic working example of the entrepreneurial process by explaining how to generate an innovative idea and then how to marshal the resources to make it happen.

It is the remarkable, true story narrative of Mike Gilbert and how he created The Switch mixed with practical, step-by-step strategies and techniques that can actually work in the real world. At the end of each chapter is a summary of helpful hints and steps to move your idea forward.

"The Switch Effect" is powerful and inspiring. It will convince you that anything imaginable is possible.

And it's all true.